Portfolio Archive - Page 2 of 4

Technology

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Healthcare, Wellness and Pharmaceutical

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Tracking the great auto migration in China

The Client A Fortune 500 European brand of luxury automobile The Background Being a leading auto brand globally, our client aims to be in the forefront of conquering new territories and entering new markets. At the time of the study, China was a relatively young car market, especially luxury car segment! The challenge was to grab market share by enticing car<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/tracking-the-great-auto-migration-in-china/">Read more</a> ...

Store Performance and KPI Tracking

The Client Global technology giant The Background With thousands of stores across Asia Pacific, it can be a huge challenge to ensure that final tier stores in every city adheres to the expected standards of selling and in-store execution (brand stock, Point of Sale materials, promoters). Our client offers an extensively large range of products, each having numerous models and<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/store-performance-kpi-tracking/">Read more</a> ...

Facial Coding Technology

The Client Telecommunications The Background The client had been moving away from conventional TV advertising approaches towards more subtle, emotion-based videos for brand building purposes. True reactions to these ads could not be measured using traditional ad testing methods relying on self-reported responses which tend to be rationalised. The Approach Respondents’ true emotional responses were captured using FaceTs, Asia Insight’s facial<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/facial-coding-technology/">Read more</a> ...

Emerging Market Entry

The Client A leading global Bank and Payment Solutions Provider The Background Vietnam is one of the fastest-improving countries in SEA, and much information remains to be explored on the banking and financial sectors. Client therefore wanted to understand the potential of partnering with the current banking players in Vietnam. At the time of the study, the financial sector and the<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/emerging-market-entry/">Read more</a> ...

The million dollar question to Luxury

The Client A global brand of luxury goods The Background The growth of Chinese affluent consumers and high networth individuals is an exciting opportunity for many luxury businesses. Targeting well-heeled individuals in China requires indepth understanding of lifestyle and mindset of Chinese millionaires – what makes them tick and their aspirations Chinese millionaires were made up of individuals of various life<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/the-million-dollar-question-to-luxury/">Read more</a> ...

As smooth as a baby’s skin?

The Client A Japanese manufacturer of baby toiletries The Background Asian countries undoubtedly offer companies promising market potentials, and our client set their eyes on 6 South East Asian countries to market their new baby toiletries products. Yet, the unique difference and strong culture of each country cannot be underestimated. This is especially because tradition is typically held strong in caring<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/as-smooth-as-a-babys-skin/">Read more</a> ...