INDUSTRIES
FMCG
Consultants at Asia Insight boast many years of experience in servicing clients in the consumer packaged goods industry.
We provide you with a comprehensive understanding of the market and the mind-set of the shoppers. We report trends, quantify and qualify the drivers for various shopping behaviours as well as evaluate each touch point in the whole consumer purchase journey
- Value-proposition testing
- Segmentation
- Prototype evaluation
- Packaging test
- Branding study
- Pre- and post-campaign testing
In every study we help our clients face those challenges that are specific of each product category. By consolidating all the feedback we got from your customers on the ground, we deliver to you insights that inspire.
