An Overview of E-commerce and Online Shopping Trends Across Asia

The landscape of e-commerce in Asia has undergone a huge shift, brought about primarily by the global pandemic. As the world grappled with Covid-19, consumers across Asia turned to online platforms to fulfil their shopping needs amidst lockdowns and social distancing measures. ...

Read more

Market Research’s Vital Role in Brand Positioning

Navigating the diverse and dynamic Asian market requires a clear understanding of local consumers and competitive landscapes. Market research stands as a fundamental tool, offering critical insights to strategically position a brand and establish a solid foothold in the market. ...

Read more

Notable Sustainability Trends for Businesses Across Asia

Sustainability is no longer an optional practice but a fundamental shift that is reshaping global markets – and Asia being no exception. The diverse countries within the continent are adopting varying approaches, reflecting their unique cultural, social, and economic contexts. ...

Read more