News & Articles

The Zzz Factor: Understanding and Addressing Sleep Cravings in Generation Z

In our fast-paced digital world, Generation Z (born between 1995 and 20091) is facing a unique challenge—a strong desire for better sleep. ...

Wellness in Singapore

Wellness is a holistic concept that includes physical, emotional, social and spiritual health as it aims to promote optimal well-being in all areas of life through conscious decision-making and proactive measures. ...

An Overview of E-commerce and Online Shopping Trends Across Asia

The landscape of e-commerce in Asia has undergone a huge shift, brought about primarily by the global pandemic. As the world grappled with Covid-19, consumers across Asia turned to online platforms to fulfil their shopping needs amidst lockdowns and social distancing measures. ...

Market Research’s Vital Role in Brand Positioning

Navigating the diverse and dynamic Asian market requires a clear understanding of local consumers and competitive landscapes. Market research stands as a fundamental tool, offering critical insights to strategically position a brand and establish a solid foothold in the market. ...

Notable Sustainability Trends for Businesses Across Asia

Sustainability is no longer an optional practice but a fundamental shift that is reshaping global markets – and Asia being no exception. The diverse countries within the continent are adopting varying approaches, reflecting their unique cultural, social, and economic contexts. ...

China Market – 8 Strategies for Success

With an estimated 1.4 billion population which is equivalent to 17.72% of the total world population, most business are keen to enter into the China market. Hence, it is imperative for businesses that hope to enter China or grow existing operations there to understand the Chinese marketing mindset in order to achieve success. ...

Beverage Consumer Habits in Thailand: Unveiling the Thirst for Diversity and Tradition

Thailand, renowned for its vibrant culture, rich heritage, and delectable cuisine, is also a land of diverse beverage consumption habits that mirror the country’s multifaceted identity. As a nation that experiences tropical climates, it comes as no surprise that beverages play a pivotal role in the daily lives of Thais. ...

Indonesia Market – 8 Tips To Avoid Pitfalls

Selling to Indonesian consumers can be a rewarding endeavor due to the country’s large population and growing middle class. However, it also comes with its fair share of marketing challenges. Here are some key challenges that brands may face when trying to sell to Indonesian consumers: ...

Empowering consumers as they curate their own shopping journey: An Omnichannel approach

In a world where the pandemic accelerated the reliance on the internet… where concepts like the Metaverse seem like a possible future… it is more important than ever for brands to understand the blurring lines between the physical and digital world. ...

COVID-19 Focus: Growing the Stay-at-Home Economy

Since the breakout of the Covid-19 pandemic, people have spent a bigger share of their time at home, which has fuelled the growth of the “Stay-at-Home economy.” How has this trend impacted the retail landscape? ...

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