News & Articles

China Market – 8 Strategies for Success

With an estimated 1.4 billion population which is equivalent to 17.72% of the total world population, most business are keen to enter into the China market. Hence, it is imperative for businesses that hope to enter China or grow existing operations there to understand the Chinese marketing mindset in order to achieve success. ...

Beverage Consumer Habits in Thailand: Unveiling the Thirst for Diversity and Tradition

Thailand, renowned for its vibrant culture, rich heritage, and delectable cuisine, is also a land of diverse beverage consumption habits that mirror the country’s multifaceted identity. As a nation that experiences tropical climates, it comes as no surprise that beverages play a pivotal role in the daily lives of Thais. ...

Indonesia Market – 8 Tips To Avoid Pitfalls

Selling to Indonesian consumers can be a rewarding endeavor due to the country’s large population and growing middle class. However, it also comes with its fair share of marketing challenges. Here are some key challenges that brands may face when trying to sell to Indonesian consumers: ...

Empowering consumers as they curate their own shopping journey: An Omnichannel approach

In a world where the pandemic accelerated the reliance on the internet… where concepts like the Metaverse seem like a possible future… it is more important than ever for brands to understand the blurring lines between the physical and digital world. ...

COVID-19 Focus: Growing the Stay-at-Home Economy

Since the breakout of the Covid-19 pandemic, people have spent a bigger share of their time at home, which has fuelled the growth of the “Stay-at-Home economy.” How has this trend impacted the retail landscape? ...

Engaging Singaporean Gen Zs coming out of the COVID-19 circuit breaker

Highlights from an online focus group with Gen Z Young Adults The implementation of a near lockdown (circuit breaker) put everyone on an emotional roller coaster. For Gen Zs, it has disrupted their routines leaving them unprepared and therefore irritable, annoyed, bounded and feeling unproductive. News of lay-offs, pay-cuts and uncertainty at work further added anxiety and stress. ...

Learn more about Consumer Behavioural Insights during Covid-19 period

Hello from Asia Insight! We hope that everything is well with you and your business. We have observed interesting changes in interesting consumer behaviours that we would like to share with you. ...

Tracking of Auto Show Visitors based on Mobile BigData

Every year close to a million visitors flock to China’s auto shows looking for their perfect vehicle. As an exhibitor of Beijing Auto Show 2018, do you want to know who your visitors are? Traditional survey methods can only capture limited information of a very small subset of your visitors. ...

Getting Under the Skin of Your Millennial Target Audience

Millennials have become a primary target audience for many brands, yet truly understanding this unique segment’s rapidly changing lifestyles and behaviours are increasingly becoming a challenge for marketers and researchers. How do we continue to evolve our research techniques, as millennials evolve? ...

Riding the Electric Vehicle Boom in China

More than half a million New Energy Vehicles are driven the roads of China, learn more about the various factors contributing to the industry’s exponential growth and the upcoming NEV models in the next 3 years. ...

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