What is today’s special?
The Client A Western gourmet fast fusion cuisine The Background In view of the Western cuisine and the fast fusion concept that our client wanted to bring on to the table, targeting PMEBs in the heart of Singapore’s business district was likely to be a good move. Yet, some insights on how the restaurant concept could fit the customers’ lifestyle was<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/what-is-todays-special/">Read more</a> ...
Read more
In Pursuit of Chinese and Indian Travellers
The Client World renowned international hotel group The Background Chinese outbound travelers were undoubtedly an attractive segment to target due to the sheer market size as well as rising spending power in the booming economy. Known to be demanding, our client wanted to ensure that Chinese customers were well-understood in order to render the best service and to remain preferred hotel amongst<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/in-pursuit-of-chineseindian-travellers/">Read more</a> ...
Read more
Finding New White Spaces for Growth
The Client A global leader in home electronics, especially lighting products The Background Innovation, growth by finding new spaces to occupy, creating new products … are at the heart of our client’s strategy. A leader never stays still but keeps pushing the boundaries further out, and seeking new markets, new areas of growth. Our client has developed a new light bulb<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/finding-new-white-spaces-for-growth/">Read more</a> ...
Read more
Growth in a New B2B Domain?
The Client A global dominant leader in lighting solutions The Background Identifying new growth areas and developing products to the specific needs of new market is often challenging. Having identified the automotive industry as a priority, and armed with limited experience in this domain, our client needed to embark on an indepth investigation, to understand the needs and expectations of the<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/growth-in-a-new-b2b-domain/">Read more</a> ...
Read more
Deep Innovation – A Robot, Humanized
The Client A highly respected public sector agency, dedicated to the advancement of Science and develop Innovative Technology for the future. The Background Not often do companies get involved in truly cutting edge technology and scientifically deep innovation. Asia Insight is proud of working with numerous clients, in influencing the conceptualization and development of products in the forefront of deep innovation.<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/deep-innovation-a-robot-humanized/">Read more</a> ...
Read more
Flying Low – A New Entrant
The Client Travel; New low-cost carrier The Background New market entrants have the exciting task of uncovering unspoken needs of customers, in all aspects of marketing, from product, branding, customer experience journey, to delivery of services. Differentiating from exisitng incumbants is a huge challenge. At the time of this study, low cost carrier was a new offering to the Asian traveller.<div class="h10"></div><a class="more-link1" href="https://asiainsight.com/industries_and_case_studies/flying-low/">Read more</a> ...
Read more
Asia Insight is an award-winning market research firm, steeped in more than 25 years of reputable research. Asia Insight’s mission is to bring insights that help clients transform their brands and seek out new growth opportunities through customized research. Join our Fortune 500 clients in studying the connected complexities of modern day Asians across Asia’s offline and online terrain, and across urban and rural landscape. Speak to our team of Consultants about your innovation needs, brand transformation, market entry, new product development, channel strategy, competitive intelligence and service excellence directions, and allow us to bring insightful research that guides your business decisions.
Asian Market
