How do we do it?
At Asia Insight, we help you understand your customers to make informed decisions on how to improve the customer experience across touchpoints.
Omnichannel Consumer Journeys
The modern-day consumer no longer follows a predictable linear path to purchase.
Through a process of customer journey mapping, we help our clients understand the interplay between offline and online interactions, and pinpoint key influential media and moments of truths. This helps brands to connect with customers where it matters, creating seamless buying experiences to win more sales.
CRM for Customer Engagement, Retention and Advocacy
Customer Relationship Management (CRM), refers to a company-wide business strategy aimed at reducing costs and increasing profitability by strengthening customer loyalty. Asia Insight has partnered numerous clients in the development and refinement of programmes aimed at increasing customer engagement, retention and advocacy – all key elements of a successful CRM strategy.
Improve Dealer / Channel Relationship
Cutting through retail clutter and finding innovative ways to motivate your channel partners often poses a challenge for manufacturers. Channel partners need to display and promote your products, as well as gain sufficient product knowledge to meet rising expectations. At Asia Insight, we act as a sparring partner to our clients to provide creative insights that ultimately can lift the quality of the total customer experience.
What We Do:
|Assess and track the performance of your distribution channel||Understand the market structure in order to help generate demand|
|Benchmark performance against competitors||Identify and determine optimal location for your branches|
|Assess channel satisfaction levels||Channel mapping and gap analysis|
|Audit service level and level or loyalty of your outlets / branches /franchises||Measures effectiveness of channel training program|
|Test new Channels; Loyalty Program concepts||Identify alternative channel opportunitites|
|Assess retailers reactions and acceptance level of new policies|