All about Millennials

Getting Under the Skin of Your Millennial Target Audience

Millennials have become a primary target audience for many brands, yet truly understanding this unique segment’s rapidly changing lifestyles and behaviours are increasingly becoming a challenge for marketers and researchers. How do we continue to evolve our research techniques, as millennials evolve? ...

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How Millennials Are Changing the Face of Marketing in Asia

A new market force – a new marketing challenge By 2020, 60 per cent of the world’s millennials – aged roughly between 20 to 40 – will live in Asia.  Better educated than their parents, digitally savvy and with growing spending power, they are today’s key audience for marketers. ...

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