All about Millennials
Getting Under the Skin of Your Millennial Target Audience
Millennials have become a primary target audience for many brands, yet truly understanding this unique segment’s rapidly changing lifestyles and behaviours are increasingly becoming a challenge for marketers and researchers. How do we continue to evolve our research techniques, as millennials evolve? ...
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How Millennials Are Changing the Face of Marketing in Asia
A new market force – a new marketing challenge By 2020, 60 per cent of the world’s millennials – aged roughly between 20 to 40 – will live in Asia. Better educated than their parents, digitally savvy and with growing spending power, they are today’s key audience for marketers. ...
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Asia Insight is an award-winning market research firm, steeped in more than 25 years of reputable research. Asia Insight’s mission is to bring insights that help clients transform their brands and seek out new growth opportunities through customized research. Join our Fortune 500 clients in studying the connected complexities of modern day Asians across Asia’s offline and online terrain, and across urban and rural landscape. Speak to our team of Consultants about your innovation needs, brand transformation, market entry, new product development, channel strategy, competitive intelligence and service excellence directions, and allow us to bring insightful research that guides your business decisions.
Asian Market
