COVID-19 Insights

Empowering consumers as they curate their own shopping journey: An Omnichannel approach

In a world where the pandemic accelerated the reliance on the internet… where concepts like the Metaverse seem like a possible future… it is more important than ever for brands to understand the blurring lines between the physical and digital world. ...

Read more

COVID-19 Focus: Growing the Stay-at-Home Economy

Since the breakout of the Covid-19 pandemic, people have spent a bigger share of their time at home, which has fuelled the growth of the “Stay-at-Home economy.” How has this trend impacted the retail landscape? ...

Read more

Engaging Singaporean Gen Zs coming out of the COVID-19 circuit breaker

Highlights from an online focus group with Gen Z Young Adults  The implementation of a near lockdown (circuit breaker) put everyone on an emotional roller coaster. For Gen Zs, it has disrupted their routines leaving them unprepared and therefore irritable, annoyed, bounded and feeling unproductive. News of lay-offs, pay-cuts and uncertainty at work further added anxiety and stress. ...

Read more

Learn more about Consumer Behavioural Insights during Covid-19 period

Hello from Asia Insight! We hope that everything is well with you and your business. We have observed interesting changes in interesting consumer behaviours that we would like to share with you. ...

Read more