Our Story

Be inspired by research and dare to be curious!

About Asia Insight

Asia Insight opened its doors in 1996. Since then, we’ve made the difference to our clients’ businesses through insights that guide important marketing decisions. Our areas of expertise include studies that guide new product development, branding decisions, innovation, performance tracking and all aspects of customer experience journey. Our ambition is to deliver meaningful research. We know that trust is at the center of every healthy relationship and is the reason world-class brands like Daimler, Microsoft, Hewlett Packard and stakeholders of “Singapore Inc” choose to stay with us for so many years.

And when it comes to quality, we’re your agency, with proven results and awards to validate our experience. Contact us for a sparring session. We would be delighted to share our experiences on how to make people like, buy and talk about your brand and products. We have helped clients improve brand value though insightful research, unlocking the secrets of Turning Insights into Foresights.


To us, it’s about nurturing a Partnership that adds value with insights. Insights that matter to your business.

At Asia Insight, work is never viewed as piecemeal, over time, you can count on us to help synergise learnings across projects we conduct for you

We are proud of our many client relationships that have spanned decades. Be it decade-old or newly minted relationships, we believe in working in close partnership with clients, for that’s the best way to approach research. In fact, that is the only way we can bring meaningful and applicable insights to you.


Passion is what drives us to do the right thing and get things done the right way for our clients, even if it means the less easy way!

To most of our clients, this simply means that we’re always available to discuss their challenges. Be it taking an active interest in your business, asking the right questions, challenging norms, or just taking every effort to understand your business environments to get to the crux of the issue.

Pioneering Spirit

Armed with our Pioneering Spirit, we often seek out new innovation paradigms to deliver more effective ways to measure, explore and share knowledge. Always on the lookout for better ways to do the things we do.

No Cookie-cutter approach to any project!
No hiding behind black-boxes and tools!

Applying the appropriate tools and techniques to attain your goals is of utmost importance to us.

At Asia Insight, this Pioneering Spirit is kept alive with our champions sniff out trends on an on-going basis. Through this, we have made it our business, to bring our clients to white spaces – spaces yet to be created and occupied.

Our Clients

We work globally with some of the largest and most innovative brands in the world, including the likes of Daimler and Microsoft.
By continually delivering quality insights, we’ve built successful, long lasting relationships with our clients.

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