Insights Foresights
Insights Foresights
Marketing Research
Agency of the Year Award (Local Hero)
Singapore Business Review
Team of the Year Award
About Us
A leading market research company that guides you in your marketing decision through market research Insights.
WE WANT TO HELP YOU WIN
The founding of Asia Insight in 1996 has always been rooted in priorities and strategies that have been put in place to ensure that we bring the business perspective to market research, creating value at every step of the way.
Asia Insight is committed to help our clients seek out such new opportunities and finetune their marketing strategies through the insights and analyses we deliver. To this end, every single piece of research project starts with your marketing issues and goals in mind.
Some of our clients
Our Solutions
Turn Insights into your Advantage
Growth Strategy
The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.
Branding & Positioning
Influencing and managing customers’ perceptions of your brands and products/services has always been challenging, but it just got that much more so with the increasing importance of earned media, and transparent marketing. With our fingers constantly tapped on the trends and what they mean for brands, Asia Insight is in a class of our own to conduct cutting edge perception research for brands – whether your targets are consumers or businesses.
Performance Tracking
Many companies make the mistake of seeking measurements without understanding that measurements in themselves are meaningless, unless they can be benchmarked. Performance Tracking is fundamental to conducting truly actionable market research. At Asia Insight, we have a plethora of tools to help our clients do that.
Innovation
The race for growth in today’s economy is characterised by increasing competition from direct and indirect players as a consequence of economic slowdown and the entrance of unknown, smaller players. Greater market volatility and uncertainty is also making it harder for companies to look beyond a 3-year span.
Customer Experience
Influencing and managing customers’ perceptions of your brands and products/services has always been challenging, but it just got that much more so with the increasing importance of earned media, and transparent marketing. With our fingers constantly tapped on the trends and what they mean for brands, Asia Insight is in a class of our own to conduct cutting edge perception research for brands – whether your targets are consumers or businesses.
Our Products
Asia Insight has invested and finetuned our suite of innovative tools, aimed at helping to inspire clients to bring about the innovation that is often much needed. Innovation that is centred on customers, trends and market forces. Here are some of Asia Insight’s leading edge research products and solutions that can help guide you to better business decisions. To find out more about our comprehensive range of products, please contact us.
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In the Know
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China Market – 8 Strategies for Success
With an estimated 1.4 billion population which is equivalent to 17.72% of the total world population, most business are keen to enter into the China market. Hence, it is imperative for businesses that hope to enter China or grow existing operations there to understand the Chinese marketing mindset in order to achieve success.
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Beverage Consumer Habits in Thailand: Unveiling the Thirst for Diversity and Tradition
Thailand, renowned for its vibrant culture, rich heritage, and delectable cuisine, is also a land of diverse beverage consumption habits that mirror the country’s multifaceted identity. As a nation that experiences tropical climates, it comes as no surprise that beverages play a pivotal role in the daily lives of Thais.
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Indonesia Market – 8 Tips To Avoid Pitfalls
Selling to Indonesian consumers can be a rewarding endeavor due to the country’s large population and growing middle class. However, it also comes with its fair share of marketing challenges. Here are some key challenges that brands may face when trying to sell to Indonesian consumers:
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