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Empowering consumers as they curate their own shopping journey: An Omnichannel approach

In a world where the pandemic accelerated the reliance on the internet… where concepts like the Metaverse seem like a possible future… it is more important than ever for brands to understand the blurring lines between the physical and digital world.

We all know the importance of retaining a customer/ walk-in. Our customers today flit seamlessly between online and offline spaces when making a purchase. The need of the hour therefore is to engage a customer both digitally and physically, all the while ensuring that their journey remains convenient and their experience uniform.

In an interview with Lazada, Asia Insight top leaders share insights and tips on where brands are lacking and how brands can optimize their physical and online spaces to create an integrated experience- all the while retaining the customer.