Case Studies

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Heart Matters

The Client

  • End client was a global pharmaceutical company interested in conducting research for product development purposes

The Background

  • Recruitment of Interventional Cardiologists (ICs) presented a challenge since pool of respondents was already small. Furthermore, certain hospitals prohibit their physicians from participating in any form of commercial research activities.
  • This was compounded by a strict screening criteria where ICs had to have performed at least XX number of procedures in the past year.

The Approach

  • Adherence to certain protocols meant that recruitment of professionals from the medical industry usually is a drawn out process.
  • Doctors and surgeons are also notoriously hard to get a hold of due to their busy schedule. Naturally, interviews had to be conducted at their convenience which necessitated close follow-up and co-ordination to secure appointments and accommodate last minute changes.

The Outcome

  • Client was successful in achieving their quota of 20 qualified ICs through our extensive network and personal contacts within the local medical community.
  • We were able to recruit a good mix of cardiologists from both public and private practice, and managed to deliver the project one week ahead of schedule!

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