Experience Matters


Luxury Goods

As the huge wave of middle class emerges in Asia, the new wealth created a relatively new group of well-heeled consumers eager to experience luxury in new ways. The Asian luxury market is in flux with consumers demanding for luxury goods from different backgrounds and starting points; from the raw material tycoons in Indonesia to the new rich second-generation in China.

Asia Insight has made a name for itself in helping brands like Ermenegildo Zegna, Gucci, Estee Lauder, UBS and Mercedes Benz navigate through their Asian strategies.

The luxury studies Asia Insight has completed spanned the entire life cycle of products and services, including business model development, product innovation, customer satisfaction tracking and customer engagement.

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